Hot Press
Brand pagesPrint-inspired brand work with a vermilion that stays hot throughout.
Click a swatch to copy its hex.
Do not use this for
Dark mode — the run has no upper neutral to become a surface.
What was measured
- Closest neighbours
- ΔE00 12.8
- how alike two adjacent swatches look
- Darkest to lightest
- 5.23:1
- WCAG contrast across the set
- Lightness covered
- 40 pts
- of OKLCH lightness, 0–100
- Under colour blindness
- ΔE00 8.6
- worst under deuteranopia
These two are one colour to a reader with deuteranopia. Fine while the set is read as an order; never use them to mean two different things without a label or an icon as well.
A suggested mapping · derived, then measured
Five colours are not an interface, so this is an offer rather than a token set. It does not clear WCAG AA on secondary text and the accent — stated here rather than left for you to discover.
/* Hot Press — Print-inspired brand work with a vermilion that stays hot throughout. */
:root {
--palette-1: #7b0046;Tailwind
// tailwind.config — Hot Press
export default {
theme: {For your coding agent · printed from the colours
Use the Hot Press palette: #7B0046, #AE0244, #D83136, #F16834, #FE9C53. It is for this: Print-inspired brand work with a vermilion that stays hot throughout.
How this palette was built · no hex was chosen by hand
The catalog states a recipe — ramp from hue 25 — and the five colours are derived from it in OKLCH, where a step of lightness is a step your eye agrees with rather than one the hex numbers agree with. That is why the numbers above are properties of this palette rather than claims about it.