Big Sign
Brand pagesAbove-the-fold statements where red has to arrive before the text.
Click a swatch to copy its hex.
Do not use this for
Anything with error states — the red is taken.
What was measured
- Closest neighbours
- ΔE00 13.2
- how alike two adjacent swatches look
- Darkest to lightest
- 5.11:1
- WCAG contrast across the set
- Lightness covered
- 40 pts
- of OKLCH lightness, 0–100
- Under colour blindness
- ΔE00 7.9
- worst under protanopia
These two are one colour to a reader with protanopia. Fine while the set is read as an order; never use them to mean two different things without a label or an icon as well.
A suggested mapping · derived, then measured
Five colours are not an interface, so this is an offer rather than a token set. It does not clear WCAG AA on secondary text and the accent — stated here rather than left for you to discover.
/* Big Sign — Above-the-fold statements where red has to arrive before the text. */
:root {
--palette-1: #7d2485;
--palette-2:Tailwind
// tailwind.config — Big Sign
export default {
theme: {For your coding agent · printed from the colours
Use the Big Sign palette: #7D2485, #B62F86, #E94875, #FF806D, #FFB98E. It is for this: Above-the-fold statements where red has to arrive before the text.
How this palette was built · no hex was chosen by hand
The catalog states a recipe — ramp from hue 8 — and the five colours are derived from it in OKLCH, where a step of lightness is a step your eye agrees with rather than one the hex numbers agree with. That is why the numbers above are properties of this palette rather than claims about it.