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Bold Serve

Brand pages

Campaign pages needing a single loud red and a green to answer it.

Click a swatch to copy its hex.

Do not use this for

Back-office tooling — it will not survive a spreadsheet.

What was measured

Closest neighbours
ΔE00 23.6
how alike two adjacent swatches look
Darkest to lightest
7.09:1
WCAG contrast across the set
Lightness covered
61 pts
of OKLCH lightness, 0–100
Under colour blindness
ΔE00 9
worst under protanopia

These two are one colour to a reader with protanopia. Fine while the set is read as an order; never use them to mean two different things without a label or an icon as well.

A suggested mapping · derived, then measured

Five colours are not an interface, so this is an offer rather than a token set. It does not clear WCAG AA on secondary text — stated here rather than left for you to discover.

/* Bold Serve — Campaign pages needing a single loud red and a green to answer it. */
:root {
  --palette-1: #6f0003;

Tailwind

// tailwind.config — Bold Serve
export default {
  theme: {

For your coding agent · printed from the colours

Use the Bold Serve palette: #6F0003, #E50312, #F7F0DA, #024C38, #47DAAC.

It is for this: Campaign pages needing a single loud red and a green to answer it.

How this palette was built · no hex was chosen by hand

The catalog states a recipe — scene from hue 28 and 168 — and the five colours are derived from it in OKLCH, where a step of lightness is a step your eye agrees with rather than one the hex numbers agree with. That is why the numbers above are properties of this palette rather than claims about it.

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