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Broadcast
Brand pagesNews and media brands wanting a confident blue and an alert orange.
Click a swatch to copy its hex.
Do not use this for
Calm products — this pairing signals urgency by default.
What was measured
- Closest neighbours
- ΔE00 23.2
- how alike two adjacent swatches look
- Darkest to lightest
- 5.99:1
- WCAG contrast across the set
- Lightness covered
- 68 pts
- of OKLCH lightness, 0–100
- Under colour blindness
- ΔE00 21.7
- worst under deuteranopia
Every pair here survives protanopia, deuteranopia and tritanopia, so these five can stand for five different things.
A suggested mapping · derived, then measured
Five colours are not an interface, so this is an offer rather than a token set. It does not clear WCAG AA on the accent — stated here rather than left for you to discover.
/* Broadcast — News and media brands wanting a confident blue and an alert orange. */
:root {
--palette-1: #002f38;
--palette-2: #067688;
--palette-3: #f6f1da;
--palette-4: #4d2300;
--palette-5: #ed9150;
/* A suggested mapping, not a token set. It falls short of WCAG AA on the accent — fix that before shipping. */
--bg: #f6f1da;
--text: #002f38; /* 12.65:1 on --bg */
--muted: #067688; /* 4.68:1 on --bg */
--accent: #ed9150; /* 2.11:1 on --bg */
--accent-text: #111111;
}Tailwind
// tailwind.config — Broadcast
export default {
theme: {
extend: {
colors: {
broadcast: {
100: "#002f38",
200: "#067688",
300: "#f6f1da",
400: "#4d2300",
500: "#ed9150",
},
},
},
},
};For your coding agent · printed from the colours
Use the Broadcast palette: #002F38, #067688, #F6F1DA, #4D2300, #ED9150. It is for this: News and media brands wanting a confident blue and an alert orange. Map it as ground #F6F1DA, body text #002F38, secondary text #067688, and one accent #ED9150 with #111111 printed on it. That mapping does not clear WCAG AA on the accent — body 12.65:1, secondary 4.68:1, accent 2.11:1. Fix the named role against the ground before shipping; do not ship the pair as given. Do not use it for: Calm products — this pairing signals urgency by default. Do not add a sixth colour, do not tint the greys toward a second hue, and do not carry meaning on hue alone — once colour vision is taken away the closest two of these sit only 21.7 apart on the CIEDE2000 scale, so pair every coloured state with a label or an icon.
How this palette was built · no hex was chosen by hand
The catalog states a recipe — scene from hue 214 and 54 — and the five colours are derived from it in OKLCH, where a step of lightness is a step your eye agrees with rather than one the hex numbers agree with. That is why the numbers above are properties of this palette rather than claims about it.