One Mark, Six Landings
Describe the mark once, and see it land on six real surfaces — screen, print and object — on one board, before anything ships.
Two runs of the same template. The VIBARY wedge beside PALOMA, a high-contrast serif with a wing notched from its O — six hostile landings each, and the icon cell reports a different verdict for each mark.
Generated from this template with the fields shown above. The icon cell demonstrates the built-in substitution rule — when a wordmark fails at icon size, its strongest fragment stands in. Reruns vary in how the avatar recomposes for the circle crop.
Generated for this library
Input
Name VIBARY
Mark heavy geometric sans wordmark, the A a solid play wedge
Colours ink #17171A · paper #FAFAFA · accent #5B5BD6
Returned 1 board · 3:4 · 2 x 3 · flat, front-on, no perspective
screen 01 app icon the wedge alone on accent, rounded square,
drawn at 64px logic - the wordmark did not
survive, the wedge did
02 avatar crop wedge centred in a circle, tested against
the crop eating corners
print 03 card corner wordmark small on paper, ink only,
breathing room measured in letter-heights
04 single colour the mark in pure ink on accent paper -
no tints allowed, it holds
object 05 sticker die-cut around the wedge, thick single
outline, holds at thumb size
06 banner edge wordmark huge and cropped by the edge,
still reading as itself
verdict the wordmark needs the wedge as its small-size stand-in;
drawn once, both survive everywhereYou fill in 3 fields — the braced lines at the top. Everything below them is fixed.
- 1Name
- 2The mark, in one line
- 3Ink, paper, accent
One Mark, Six Landings
Produce ONE image: a board showing one existing mark landing on six real surfaces. Follow every line below. Replace only the IDENTITY block; everything after it is fixed.
First — do you have the fields?
If any field below still has braces around it, stop and ask. Put all the questions in one short message, and show the example under each one so they can see the shape of a useful answer. Wait for the replies, then draw. Never fill a brace yourself: a value you invented is a value nobody asked for, and it will look exactly as considered as the ones they did give you.
Ask in whatever language they are writing to you in. Translate the questions and the examples; do not make someone read English to tell you what they want.
The examples are only examples. If someone answers a question, use their answer; never fall back to the example because you prefer it.
If the fields are already filled in, ignore this and carry on.
Identity — replace these three lines only
- Name: {the brand name} e.g. VIBARY
- The mark, in one line: {describe the existing mark precisely} e.g. the VIBARY wordmark in a heavy geometric sans, the A replaced by a solid play wedge
- Ink, paper, accent: {three hex colours} e.g. ink #17171A · paper #FAFAFA · accent #5B5BD6
Redraw the described mark faithfully in every cell. This board tests a mark that exists; inventing a better one defeats it.
The board
- Vertical 3:4. Ground painted a warm near-white — opaque, never transparent.
- 2 columns × 3 rows, six cells. Each ROW is one surface family, in this order: screen, print, object.
- Every cell drawn flat and front-on: no perspective, no camera angle, no environment, no lighting. The surface is drawn as a simple honest shape; the mark does the talking.
- Under each cell one small light-grey caption naming the landing.
- Generous even spacing. No frames around cells, no dividers, no shadows anywhere.
Row 1 — screen
- 01 · app icon — a rounded square holding the mark's small-size form, drawn at icon logic: bold, centred, nothing thin. If the full mark cannot hold, its strongest fragment stands in — and that substitution is the cell's finding.
- 02 · avatar crop — the mark centred inside a circle, composed so the crop eats nothing that matters. Accent or ink ground, mark reversed to paper.
Row 2 — print
- 03 · card corner — the mark small on a plain card of paper colour, ink only, placed with deliberate margins; the emptiness around it is part of the drawing.
- 04 · single colour — the whole mark in pure ink on a field of the accent, no tints, no second colour. This is the fax test: what survives one colour survives anywhere.
Row 3 — object
- 05 · sticker — the mark as a die-cut sticker: one thick contour following its silhouette, solid fills, drawn to hold at thumb size.
- 06 · banner edge — the mark set very large and deliberately cropped by the cell's edge, the visible part still reading unmistakably as itself.
Every cell must
- ✓ redraw the described mark faithfully — same construction, same weights, same colours
- ✓ obey its surface's constraint instead of escaping it
- ✓ stay flat: front-on, vector, solid fills, painted grounds
- ✓ use only ink, paper and accent — no third colour, no tint ramps
- ✓ read the name instantly wherever the wordmark appears
Never
- ✕ perspective, mockup photography, devices, hands, desks, scenes
- ✕ lighting, shadows, reflections, material textures
- ✕ gradients, glows, embossing
- ✕ improving or redesigning the mark instead of testing it
- ✕ a seventh landing, a decorative background, or any text besides the name and the six captions
The result
One flat board that answers one question six ways: does this mark survive the world it is about to enter — and where it fails, exactly what to redraw.
The whole template, in one piece. The steps below are the entire workflow.
How to use it
- Copy the whole template with the button above.
- Replace the three IDENTITY lines — the name, the one-line description of your mark, and your three colours.
- Paste it into any image-capable agent or model, in one message. One run returns all six landings.
- Read by rows — screen, print, object. A landing that fails names the redraw; fix the mark, not the landing, and rerun.
What you swap
- Name
- VIBARY
- The mark, in one line
- the VIBARY wordmark in a heavy geometric sans, the A replaced by a solid play wedge
- Ink, paper, accent
- ink #17171A · paper #FAFAFA · accent #5B5BD6
Before it runs
- A mark that already exists, described precisely enough to redraw. This board tests a decision; it cannot make one.
- The three colours. Landings include a single-colour surface, so the board needs to know which colour survives alone.
- Willingness to hear bad news. The circle crop and the icon are supposed to hurt.
When to reach for it
Right after a mark survives its board. A logo approved as a drawing fails in the world constantly — too thin for an icon, unreadable in a circle crop — and this is the cheapest place to catch that.
What changes
- One board, two columns by three rows, where each row is a surface family: screen, print, object.
- The six landings are fixed and hostile on purpose — the circle crop, the tiny icon, the single-colour print are exactly where marks die.
- Every landing shows the mark doing real work with real constraints, not floating on a glory background.
- A landing that fails is a finding, not a flaw in the board — it tells you what to redraw before the mark is everywhere.
- The board stays flat and honest: no camera angles, no perspective, no lighting to flatter a weak mark.
Pairs with
- Eight Marks, One BoardFour fields in, one presentation board back — eight logo directions in four construction families, captioned, ready to argue over.
- Fifteen Instants, One SportA pictogram sheet for anything with a repertoire — a sport, a craft, a working loop — where each figure is drawn at the one instant that names the move. Five fields.
- Letters on a WallA name mounted as dimensional letters on a real building, photographed from the street — where the material, the wall and the light are chosen as one set rather than picked separately. Six fields.