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Value Proposition Canvas

A value-proposition canvas — a square facing a circle, three regions each — where the two halves are written as pairs, so anything unmatched shows up instead of hiding in a list. Six fields.

systemsdiagramstrategyimage-promptminutes
ExamplesTwo halves · paired item by item · gaps visible
Vibary
Harbour Row

We made two examples: a clothing reuse service and a shared boatyard. In both, every paired region holds three items against three, lined up in order, and each answer sits opposite the problem it solves, like racked mast storage facing nowhere to store a mast.

You write the two halves as pairs, so every problem faces its answer, the counts match on both sides, and anything unmatched shows straight away. Number badges connect each pair without lines through the middle. Check the target-user band: it sometimes repeats the value proposition instead of describing who it is for.

Generated for this library

Input
  Project   REWEAR CYCLE - clothing reuse, a community service
  Promise   We help people with more clothes than they wear
            pass them on without effort, and get something
            wearable back
  Jobs      clear out clothes → doorstep collection · find
            decent clothes cheaply → the swap rail · know it
            helped → a receipt showing where it went
  Pains     reused or dumped? → tracking on every bag ·
            sorting takes an afternoon → we sort, you don't ·
            secondhand feels grubby → washed and mended first
  Gains     did something real → the impact receipt · cheaper
            wardrobe → swap credit per kilo · know the
            neighbours → collection is a Saturday stall
  Accent    one sage green on the pairing numbers

Returned   1 canvas · 16:9 · white, black line, one sage

left       a bold square, split into three by two lines from a
           central mark - products, relievers, creators
right      a bold circle, split into three the same way - jobs,
           pains, gains
pairs      three each side, numbered 1 2 3, the counts equal
           in every paired region
join       one two-way arrow across the gap between the shapes
key        a footer strip naming the three correspondences
SKILL.mdthe whole thing, as you would paste it© vibary.ai

You fill in 6 fields — the braced lines at the top. Everything below them is fixed.

  1. 1The project, and its type
  2. 2The value proposition, in one sentence
  3. 3The customer jobs, each with the thing that serves it
  4. 4The pains, each with its reliever
  5. 5The gains, each with its creator
  6. 6The accent

Value Proposition Canvas

What this makes

A value-proposition canvas — a square facing a circle, three regions each — where the two halves are written as pairs, so anything unmatched shows up instead of hiding in a list. Six fields.

The whole template, in one piece. The steps below are the entire workflow.

How to use it

  1. Copy the whole template with the button above.
  2. Replace the six FIELDS lines. Write each pair on one line with an arrow between — the pairing is the work, and doing it in the fields is what stops a gap being papered over later.
  3. Paste it into any image-capable agent or model, in one message. One run returns the canvas.
  4. Count both sides before shipping. Equal numbers in each paired region, and any item you left without a partner shown as an open gap.

What you swap

The project, and its type
REWEAR CYCLE — clothing reuse, a community service
The value proposition, in one sentence
We help people with more clothes than they wear pass them on without effort, and get something wearable back
The customer jobs, each with the thing that serves it
clear out clothes I no longer wear → doorstep collection · find decent clothes cheaply → the swap rail · know it actually helped → a receipt showing where it went
The pains, each with its reliever
I don't know if it gets reused or dumped → tracking on every bag · sorting takes a whole afternoon → we sort, you don't · secondhand feels grubby → everything washed and mended first
The gains, each with its creator
feeling I did something real → the impact receipt · cheaper wardrobe → swap credit per kilo · knowing the neighbours → collection is a Saturday stall
The accent
one sage green, on the pairing numbers only

Before it runs

  • Pairs, not lists. If you cannot name the reliever for a pain, that is a finding — write the pain and leave the reliever blank rather than inventing one.
  • Jobs that are tasks. 'Simple and safe' is a criterion, not a job; 'clear out the wardrobe' is a job.
  • Real research, or the honesty to mark it. This layout reads as fieldwork, and invented user problems in it are invented findings.

When to reach for it

When you need to check whether what you offer actually meets what someone needs: a product, a service, a programme, a pitch. Templates in this style let you fill the two halves independently, and a canvas with four answers facing five problems looks exactly like one where everything is covered.

What changes

  • One research-grade canvas: a bold square value map facing a bold circle of customer profile, joined by a two-way arrow.
  • The halves entered as pairs, so every pain is written with its reliever and every gain with its creator — the fields make the matching, not the reader.
  • Unmatched items shown as gaps rather than buried, which is the entire diagnostic value of the form.
  • Numbered correspondences across the gap, so the three pairings can be traced by eye.
  • Black, white and grey with one accent, kept quiet enough to read as analysis rather than as a pitch.

Pairs with